Speed-to-lead benchmark: what your reply time costs in leads
Easy to change. Rarely measured. Put yours in.
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5 min100%
10 min80%
15 min65%
30 min50%
1 hour35%
2 hours28%
4 hours20%
same day15%
next day10%
2 days+5%
A benchmark curve, relative to a five-minute reply. Built from published lead-response studies. The shape is consistent across trades; your exact numbers will differ.
Leads you can still reach, at 1 hour35%
Leads that go cold a month39
Extra leads reached with a five-minute reply+39
a month
How to use it
- 01Your usual reply time. Be honest.
- 02Read the share you can still reach.
- 03Turn it into leads a month.
Why it matters
Where the curve comes from
Lead-response studies since 2007 agree on the shape. Sharp fall after five minutes, again after thirty, a fraction after a day. A benchmark, not a promise.