Tminta: freelancers in Malta, found

A platform that connects freelancers and service providers in Malta with clients. Built by our founder and a co-founder.

Client: Tminta
Services: Web development, Brand development
Result: 2,000+ organic leads a month
Website: tminta.com

Tminta connects freelancers and service providers with clients in Malta. Professionals list their services for free, and clients contact them directly. Our founder started it with co-founder Andrew Deguara.

Tminta Ltd is also the company that runs Pembury & Stone today.

Connecting talent with consumers: a Tminta poster with a green circle

A platform to find and connect with freelancers: Tminta on black with coloured circles

How was Tminta built?

—Concept and planning: brainstorming and market research.
—First version: built in one month.
—Full launch: the brand, search and the first users, in two to three months.
—Tools: WordPress and PHP; Figma, Photoshop and Illustrator.

Why such a short name?

Tminta is short, relevant and easy to remember. A strong name helps with search, builds trust and makes marketing simpler. People who remember it come back.

Tminta app icons in green and black with a notification badge

What did the brand need to say?

Professional, but open to everyone. Every choice was made for that, from the green on black to the DM Sans type. The interface is simple: a freelancer or a client finds what they need in a few steps.

Tminta font, DM Sans, and colours: black, green and white

The Tminta app icon on a phone home screen

How did people find Tminta?

Through search, mostly. It brought steady traffic: more than 2,000 organic leads a month, from people looking for freelancers and self-employed people in Malta. Social media grew to more than 2,800 followers, so freelancers and businesses could reach the platform there too.

Reach: 2k monthly organic leads and 2.8k following across social media

The build

The site runs on WordPress and PHP, so it can grow. The user journey was designed in Figma, the brand in Photoshop and Illustrator. Nothing on the page that a user does not need.