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Xjismu: a Maltese platform for discussion

A web and mobile platform built in Malta for discussing national issues: more than 1,300 registered users and a top-20 App Store place.

Client
Xjismu
Services
Web development, Brand building
Result
1.3k registered users
Xjismu logo in white script on a blue gradient

Xjismu was built as Malta’s first homegrown social media platform: a place to discuss social issues, give an opinion and push for change. Not a feed for passive scrolling.

Malta’s first social media platform: the Xjismu mission statement

How was Xjismu built?

  • —Concept and planning: brainstorming and strategy.
  • —First version: built in one month.
  • —Full launch: the brand, the mobile app and the first users, in two to three months.
  • —Tools: WordPress, PHP and API hooks; a native mobile app; Figma, Photoshop and Illustrator.
Xjismu logo on white, black and blue
Xjismu app icons in blue and black with a notification badge
Xjismu font, Poppins, and colours: black, blue, orange and white

What did it reach?

  • —More than 1,300 registered users.
  • —300,000 total reach across platforms.
  • —4,100 followers on social media.
  • —A place in the top 20 apps in the App Store.
Xjismu figures: 1.3k registered users, 300k reach across all platforms, 4.1k social following
Press and the App Store: a MaltaCEOs article, the App Store top charts and a tech news piece

How did it work?

  • —Conversations led by users, on national and social issues.
  • —A website and a native app.
  • —A bold brand that matched the mission.
  • —Growth from search and social media.
Xjismu app screens on two phones
Web and native app: Xjismu on a laptop and phones
The Xjismu app icon on a phone home screen

What was hardest?

Finding users, and keeping them. A new community needs constant momentum. We focused on early adopters to start the conversations, on topics people in Malta were already talking about, and on targeted outreach. It showed that people want places for real discussion.

The Xjismu app on a phone

What did Xjismu teach us?

A brand that means something to its audience is the base for lasting growth. Next time, we would plan for keeping users from the very first day.

xjismu.com on a blue gradient

Built by our founder as Building Persona, before Pembury & Stone.

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